Actable Brand Style Guide 2023
There are - at either ends of a spectrum - two ways of building a business, a brand. One way is to make it so simple, so blindingly clear - that there are obviously no flaws, inconsistencies or hiccups. And the other way is to make it so complicated that there are no obvious flaws, inconsistencies or hiccups. The first way is immeasurably more difficult and leads to heartbreak and eventual tragedy. The second will suffice. Please do it the first way.
Assembled with much love and care by Clarissa Lira
