Website video tidbits
People love movement and these were sinuous curvy rapid little animations of lickety-split delight.
It is over 10 minutes of animation and it felt like it took forever, but the truth is these animations totally worked, the website converted tons of leads and was surprisingly vigorous, active and fun.
"My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing." -Paula Scher
"My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing." -Paula Scher
